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OnInOff is a technology developed by Onionlab, a studio with over twenty years of experience in designing immersive installations and interactive experiences that merge art, design, and technology. The platform was born from the need for an in-house tool capable of integrating light, sound, and visuals into a single, stable, and scalable system. Conceived to be intuitive and accessible, it can be used without technical expertise, offering brands, institutions, and artists a creative framework that seamlessly combines artistic freedom with technological control. 

Contact us!

OnInOff is a technology developed by Onionlab, a studio with over twenty years of experience in designing immersive installations and interactive experiences that merge art, design, and technology. The platform was born from the need for an in-house tool capable of integrating light, sound, and visuals into a single, stable, and scalable system. Conceived to be intuitive and accessible, it can be used without technical expertise, offering brands, institutions, and artists a creative framework that seamlessly combines artistic freedom with technological control. 

WOW Concept

In this new project, developed in collaboration with External Reference, the physical and digital worlds come together to redefine the concept of retail.

The future of shopping will not be focused solely on product acquisition, but on the in-store experience as a sensory perception of the brand.

While e-commerce is becoming increasingly dominant in everyday life, physical retail spaces are set to become the brand’s stage, creating experiences that go beyond the product itself.

Retail spaces can become the perfect canvas for digital art. Through emerging technologies such as projection mapping and interactive elements, we are able to create storytelling and enable stronger brand positioning.

We created an immersive experience in the heart of Madrid by integrating technology and visual content into a classical building without compromising its architectural identity. The project involved intervening in a space with a strong historical character, preserving its elegance while introducing a contemporary layer that could dialogue with it.